Books

  1. Sara Leroi-Werelds, Katrien Verleye, Arne De Keyser, Maggie Geuens, Klaas Verbeken, Bart Larivière (2023), Marketing: The Fundamentals, Acco, Leuven.

 

  1. De Pelsmacker, P., M. Geuens, J. Van den Bergh. Marketing Communications (2021, 7th edition), Pearson Education (Financial Times/Prentice Hall), London.
  • The first edition appeared in 2001, we are now preparing the 8th edition

 

  1. De Pelsmacker, P., M. Geuens, J. Van den Bergh, 2019. Marketingcommunicatie, Pearson Education Benelux (Financial Times/Prentice Hall).
  • Dutch version of the former book

 

  1. Geuens, M., M. Pandelaere, M.T. Pham, I. Vermeir, 2018. Proceedings European Association for Consumer Research 2018, Volume 11, MN: Duluth, ISBN: 978-0-915552-78-8.

 

  1. Kotler, P., K.L. Keller, H. Robben en M. Geuens, 2003, 2005, 2007. Marketing Management: De Essentie, Pearson Education Benelux.