Supervision of finalized PhDs:

1. Barbara Kobuszewski-Volles, (UGent public defense on December 11, 2023). Marketing Innovation: Exploring consumer responses to trending promotion tactics. Supervisors: Anneleen Van Kerckhove, Maggie Geuens.
2. Viktor Proesmans, UGent public defense on July 5, 2023). Cooking up a media storm. Supervisors: Maggie Geuens, Iris Vermeir.
3. Eva Meersseman (UGent, public defense on June 12, 2023). The effect of presentation perspectives in food pictures on (un)healthy food consumption. Supervisors: Iris Vermeir, Maggie Geuens.
4. Xiaoxiao Gong, (SWUFE-UGent, public defense on January 20, 2022), Research on the Influencing Factors of Consumers’ Impulse Buying in Live Streaming Contexts. Supervisors: Zuoliang Ye (Southwestern University of Finance and Economics, Chengdu, China), Maggie Geuens (UGent).
5. Jolien Vandenbroele, (UGent, public defense on January 21 2020), The Role of Visual Cues in Consumers’ Intake of Healthy versus Unhealthy Food. Supervisors: Anneleen Van Kerckhove, Maggie Geuens
6. Julie Verstraeten (UGent, public defense on May 27 2019), Time-Inconsistent Choices in Today’s Market Place: How Retail Trends Affect Consumers’ Food Choice. Supervisors: Maggie Geuens, Iris Vermeir.
7. Gudrun Roose, The impact of health campaigns on time-inconsistent choices (UGent, public defense on December 2018). Supervisors: Maggie Geuens, Iris Vermeir.
8. Katrien Cooremans, “A food affair: A Study on Interventions to Stimulate Positive Consumption Behavior”, (UGent, public defense on 20 June 2018). Supervisors: Maggie Geuens, Mario Pandelaere.
9. Caroline De Bondt, “Desire for Design: an Integrative Study on the Impact of Product Design Elements on Consumer Behavior”, (UGent, public defense on 15 June 2017). Supervisors: Maggie Geuens, Anneleen Van Kerckhove.
10. Natalia Araujo Pacheco, “Cognitive, Emotional, and Behavioral Reactions to Service Failures” (joint Phd UFRGS (Brazil) and UGent, public defense on 15 April 2016). Supervisors: Cristiane Pizzutti dos Santos, Maggie Geuens
11. Elke Huyghe, “How Subtle Changes in the Food Environment Can Help Consumers Make Healthier Food Choices” (UGent, public defense on 4 May 2016). Supervisors: Maggie Geuens, Iris Vermeir
12. Kristof Geskens, “How Goals Affect Consumer Choice”, (UGent, public defense on 25 August 2014). Supervisors: Maggie Geuens, Bert Weijters
13. Tina Tessitore, “The Role of Skeptical Processing in Product Placement Effectiveness”, (UGent, public defense on 18 October 2013). Supervisors: Maggie Geuens, Mario Pandelaere
14. Nico Heuvinck, “When do attitudes influence behavior? Studies on the Relation between Attitudes and Behavior” (UGent, public defense on 11 December 2012). Supervisors: Maggie Geuens, Iris Vermeir
15. Anneleen Van Kerckhove, “The role of knowledge accessibility in consumer behavior”, (UGent, public defense on 16 June 2011). Supervisors: Maggie Geuens, Iris Vermeir
16. Leen Adams, “Investigating the effectiveness of health campaigns”, (UGent, public defense on 24 September 2010). Supervisors: Maggie Geuens, Iris Vermeir
17. Elke Cabooter, “The impact of situational and dispositional variables on response styles with respect to attitude measures. (UGent, public defense on 10 September 2010) Supervisors: Maggie Geuens, Bert Weijters, Iris Vermeir
18. Bert Vandecasteele, “Innovative Consumers: Who, Why, and How to Reach?”, (UGent, public defense on 21 June 2010). Supervisor: Maggie Geuens
19. Frank Goedertier (Vlerick Business School), “Brand typicality and the adoption of new products”, (UGent, public defense on 25 May 2009). Supervisors: Maggie Geuens, Niraj Dawar (Ivey Business School, Ontario)
20. Tine Faseur, “The effectiveness of emotions in advertising: Investigating multiple dimensions of emotions”, (UGent, public defense on 16 April 2008). Supervisors: Maggie Geuens, Patrick De Pelsmacker
21. Verolien Cauberghe, “Determinants of the impact of new advertising formats on Interactive Digital Television”, (University of Antwerp, public defense on 7 April 2008). Supervisors: Patrick De Pelsmacker, Maggie Geuens
22. Bert Weijters, “Response Styles in Consumer Research”, (UGent, public defense on 5 October 2006). Supervisors: Maggie Geuens, Niels Schillewaert
23. Wim Janssens, “Medium context effects in advertising”, (University of Antwerp, public defense on 12 June 2006). Supervisors: Patrick De Pelsmacker, Maggie Geuens
24. Marie Hélène DeCannière, “The impact of consumer characteristics on the relation between customer satisfaction and customer loyalty” (UGent, public defense on 28 March 2006). Supervisors: Patrick De Pelsmacker, Kristof De Wulf, Maggie Geuens and Dirk Van den Poel
25. Delphine Vantomme, “Measuring opinions and perceptions concerning consumer behavior” (UGent, public defense on 15 September 2005). Supervisors: Maggie Geuens, Patrick De Pelsmacker, Jan De Houwer
26. Malaika Brengman “The Impact of Colour in the Store Environment. An Environmental Psychology Approach” (UGent, public defense on 27 November 2002). Supervisor: Maggie Geuens