Publications

  1. Eva Heeremans, Maggie Geuens, Iris Vermeir (2024), How a health goal activation drives the Nutri-Score effect, Food Quality and Preference (forthcoming).
  2. Viktor Proesmans, Iris Vermeir, Nelleke Teughels, Maggie Geuens (2023), Food Writings in a Postmodern Society: The rise of Influencer and Celebrity Chef Cookbooks in Belgium, Frontiers in Communication, forthcoming.
  3. Eva Meersseman, Maggie Geuens, Iris Vermeir (2023), What a Mess! The Effect of Messiness in Food Pictures on Unhealthy Food Choices, Food Quality and Preference, forthcoming.
  4. Julie Verstraeten, Eva Heeremans, Maggie Geuens, Iris Vermeir (2023), How Online Grocery Shopping Drives Private Label Food Purchases, Journal of Business Research, forthcoming.
  5. Barbara Kobuszewski, Anneleen Van Kerckhove, Maggie Geuens (2023), Triggering Brand Switching in Online Stores: The Effectiveness of Recommendations for Private Labels versus National Brands, Journal of Business Research,
  6. Geuens Maggie (2023), Research on Influencing Factors of Food Choice and Food Consumption. Foods, 12(6):1306. https://doi.org/10.3390/foods12061306
  7. Yi Zhang, Erica van Herpen, Ellen Van Loo, Mario Pandelaere, Maggie Geuens (2022), Save near-expired food: Does a message to avoid food waste affect food purchase and household waste prevention behaviors? Journal of Cleaner Production, 384, 135555.
  8. Vos Marjolijn, Deforche Benedicte, Van Kerckhove Anneleen, Michels Nathalie, Poelman Maartje, Geuens Maggie, Van Lippevelde Wendy (2022), Intervention strategies to promote healthy and sustainable food choices among parents with lower and higher socioeconomic status. BMC Public Health, 22(1), 2378.
  9. Daphne Ribbers, Maggie Geuens, Mario Pandelaere, Erica van Herpen (2023), Development and Validation of the Motivation to Avoid Food Waste Scale, Global Environmental Change, 78, 102626.
  10. Vos Marjolijn, Deforche Benedicte, Van Kerckhove Anneleen, Michels Nathalie, Poelman Maartje, Geuens Maggie, Van Lippevelde Wendy (2022), Determinants of Healthy and Sustainable Food Choices in Parents with a Higher and Lower Socioeconomic status: A Qualitative Study, Appetite, 178, 106180.
  11. Nicky Coucke, Iris Vermeir, Hendrik Slabbinck, Maggie Geuens, Ziad Choueiki (2022), How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes. Ecosystem Services, 56, 101444.
  12. Viktor Proesmans, Iris Vermeir, Charlotte de Backer, Maggie Geuens (2022), Food media and dietary behavior in a Belgian adult sample: how obtaining information from food media sources associates with dietary behavior,International Journal of Public Health, 67, article 1604627.
  13. Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens (2022). Products in Disguise: Communicating Product Benefits with Surface Mimicry. Journal of Consumer Research, 49(5), 838-860. (SSCI impact factor 2019: 6.207; peer-reviewed)
  14. Ziad Choueiki, Maggie Geuens, Iris Vermeir (2021), Animals like us: Leveraging the negativity bias in anthropomorphism to reduce beef consumption. Foods, 10(9), 2147.
  15. Meersseman, Eva, Geuens, Maggie, & Vermeir, Iris. (2021). Take a bite! The effect of bitten food in pictures on product attitudes, purchase intentions, and willingness to pay. Foods, 10(9), 2096.
  16. Meersseman, E., Vermeir, I., & Geuens, M. (2021). The effect of perspectives in food pictures on unhealthy food choices. Food Quality and Preference, 89, 104140. (Impact Factor 2019: 4.842)
  17. Maggie Geuens, Dominic Byrne, Geert Boeije, Virginie Peeters, Bert Vandecasteele (2021), Investigating The Effectiveness of Simplified Labels for Safe Use Communication: The Case of Household Detergents, International Journal of Consumer Studies,6 (2021): 1410-1424. (Impact Factor 2019: 1.538)
  18. Jolien Vandenbroele, Anneleen Van Kerckhove, Maggie Geuens (2020). If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value,  Journal of Business Research, 120, 586-598 (SSCI: Impact 2019: 4.874)
  19. Iris Vermeir, Bert Weijters, Jan De Houwer, Maggie Geuens, Hendrik Slabbinck, Adriaan Spruyt, Anneleen Van Kerckhove, Wendy Van Lippevelde, Hans De Steur, Wim Verbeke (2020), Environmentally sustainable food consumption: a review and research agenda from a goal-directed perspective, Frontiers in Psychology, 11, 1603. (Impact Factor 2019: 2.067)
  20. Jolien Vandenbroele, Iris Vermeir, Maggie Geuens, Hendrik Slabbinck, Anneleen Van Kerckhove (2020), Nudging to get our food choices on a sustainable track, Proceedings of the Nutrition Society, 79(1), 133-146. (SSCI: Impact 2019: 5.577 – ranking business: 30/147, Q1).
  21. Gudrun Roose, Iris Vermeir, Maggie Geuens, Anneleen Van Kerckhoven, A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising, Journal of Consumer Psychology, 29(3), 411-427. (SSCI: Impact 2018: 2.958 – ranking business: ).
  22. Katrien Cooremans, Maggie Geuens (2019). Same But Different: Using Anthropomorphism in the Battle Against Food Waste, Journal of Public Policy and Marketing, 38(2), 232-245. (SSCI: Impact 2019: 2.478 – ranking business:).
  23. Tina Tessitore, Maggie Geuens, 2019. Arming Consumers against Product Placement: A Comparison of Factual and Evaluative Educational Interventions, Journal of Business Research, 95, 38-48. (SSCI: Impact 2019: 7.161 – ranking business: 4.874, Q1).
  24. Caroline De Bondt, Anneleen Van Kerckhove, Maggie Geuens, 2018. Look at that body! How anthropomorphic package shapes systematically appeal to consumers, International Journal of Advertising, 37(5), 698-717 (SSCI: Impact 2018: 2.234 – ranking: 22/88, Q1).
  25. Pacheco, Natália Araújo, Maggie Geuens, and Cristiane Pizzutti, 2018. "Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution." Journal of Retailing and Consumer Services 40 (2018): 60-65. (Impact 2018: 3.585 – ranking 39/147, Q2)
  26. Gudrun Roose, Maggie Geuens, Iris Vermeir, 2018. From informational towards transformational advertising strategy? A content analysis of Belgian food magazine advertisements, British Food Journal, 120(6), 1170-1182 (SSCI: Impact 2018: 1.717 – ranking Food Science & Technology: 69/135, Q3).
  27. De Bondt Caroline, Anneleen Van Kerckhove, Maggie Geuens, 2017. ‘My Lips are Sealed’ The Impact of Package Resealability on Consumption, Appetite, 117, 143-151. (SSCI: Impact 2017: 3.174 – ranking Nutrition & Dietetics: 13/51, Q2).
  28. Katrien Cooremans, Maggie Geuens, Mario Pandelaere, 2017. Cross-National Investigation on the Drivers behind Obesity: Re-Assessment of Past Findings and Avenues for the Future, Appetite, 114, 360-367. (SSCI: Impact 2017: 3.174 – ranking Behavioral Sciences: 13/51, Q2)
  29. Elke Huyghe, Maggie Geuens, Iris Vermeir, 2017. To Squeeze or Not to Squeeze: How Squeeze Tubes Affect Consumers’ Serving Sizes, Appetite, 111, 56-62. (SSCI: Impact 2017: 3.174 – ranking Nutrition & Dietetics: 13/51, Q2)
  30. Elke Huyghe, Julie Verstraeten, Maggie Geuens, Anneleen Van Kerckhove, 2017. Clicks as a healthy alternative to bricks: How online grocery shopping reduces vice purchases, Journal of Marketing Research, 54 (1), 61-74 (SSCI: Impact 2017: 3.854 – ranking business: 25/140, Q1)
  31. Maggie Geuens, Patrick De Pelsmacker, 2017. Planning and executing experiments in advertising research, Journal of Advertising, 46 (1), 83-100 (SSCI: Impact 2017: 2.880 – ranking communication: 6/84, Q1)
  32. Bert Weijters, Hans Baumgartner, Maggie Geuens, 2016. The Calibrated Sigma Method: An Efficient Remedy for Between-Group Differences in Response Category Use on Likert Scales, International Journal of Research in Marketing, 33, 944-960. (SSCI: Impact 2016: 1.775 – ranking Business: 71/121, Q3)
  33. Cabooter Elke, Bert Weijters, Maggie Geuens, Iris Vermeir, 2016. Scale format effects on response option interpretation and use. Journal of Business Research, 69(7), 2574-2584. (SSCI: Impact 2016: 3.35 – ranking business: 30/121, Q1)
  34. Van Kerckhove Anneleen, Maggie Geuens, Iris Vermeir, 2015. The floor is nearer than the sky: How looking up or down affects construal level, Journal of Consumer Research, 41(6), 1358-1371 (SSCI 2015 Impact Factor: 3.187, ‘Business’: 18/120, Q1)
  35. Frank Goedertier, Niraj Dawar, Maggie Geuens, Bert Weijters, 2015. Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit, Journal of Business Research, 68 (1), 157-165. (SSCI: Impact 2015: 2.13 – ranking business: 40/120, Q2)
  36. Pham Michel, Geuens Maggie, De Pelsmacker Patrick, 2013. The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials, International Journal of Research in Marketing, 30(4), 383-394 (SSCI 2013 Impact Factor: 710, ‘Business’: 44/111, Q2)
  37. Tessitore Tina, Maggie Geuens, 2013. PP for “Product Placement” or “Puzzled Public”? The Effectiveness of Symbols as Warnings of Product Placement and the Moderating Role of Brand Recall, International Journal of Advertising, 32(3), 419-442. (SSCI: Impact 2013: 754, ‘Business’: 42/111; ‘Communication’: 12/74, Q1)
  38. Weijters, B., Geuens, M. & Baumgartner, H., 2013. The effect of familiarity with the response category labels on item response to likert scales, Journal of Consumer Research, 40(2), 368-381. (SSCI 2013 Impact Factor: 2.783, ‘Business’: 15/111, Q1)
  39. Elen, M., d’Heer, E., Geuens, M. & Vermeir, I., 2013. The influence of mood on attitude-behavior consistency, Journal of Business Research, 66(7), 917-923. (SSCI 2013 Impact Factor: 1.306, ‘Business’: 58/111, Q3)
  40. Janssens, W., De Pelsmacker, P., & Geuens, M. 2012. Online advertising and congruency effects: It depends on how you look at it, International Journal of Advertising, 31(3), 579-604. (SSCI: Impact 2012: 311, ‘Business’: 22/116; ‘Communication’: 3/72, Q1).
  41. Faseur, T. & Geuens, M., 2012. On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality, International Journal of Advertising, 31(3), 529-546. (SSCI: Impact 2012: 311, ‘Business’: 22/116; ‘Communication’: 3/72, Q1)
  42. Goedertier, F., Geskens, K., Geuens, M. & Weijters, B., 2012. Increasing choice satisfaction through goal-based labeling, Marketing Letters, 23(1), 119-136. (SSCI 2012 Impact Factor: 1.000, Ranking business: 70/116, Q3)
  43. Van Kerckhove, A., Geuens, M. & Vermeir, I., 2012. A motivational account of the Question-Behavior effect, Journal of Consumer Research, 39(1), 111-127. (SSCI 2012 Impact Factor: 3.542, ‘Business’: 10/116, Q1)
  44. Van Kerckhove, A., Geuens, M. & Vermeir, I., 2012. Intention superiority perspectives on preference-decision consistency, Journal of Business Research, 65(5), 692-700. (SSCI 2012 Impact Factor: 1.484, ‘Business’: 47/116, Q2).
  45. Adams, L., Faseur, T. & Geuens, M., 2011. The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns, Journal of Consumer Affairs, 45(2), 275–305. (SSCI 2011 Impact Factor: 1.032, Ranking business 60/113, Q3)
  46. Geuens, M., 2011. Where does business research go from here? Food-for-thought on academic papers in business research, Journal of Business Research, 64(10), 1104-1107. (SSCI 2011 Impact Factor: 1.872, ‘Business’: 33/113, Q2)
  47. Van Kerckhove, A., Vermeir, I. &Geuens, M., 2011. Combined influence of selective focus and decision involvement on attitude–behavior consistency in a context of memory–based decision making, Psychology & Marketing, 28(6): 539–560. (SSCI 2011 Impact Factor: 1.135, ‘Business’: 57/113, Q3)
  48. Cauberghe, V., Geuens, M. & De Pelsmacker, P., 2011. Context effects of TV programme-induced interactivity and telepresence on advertising responses, International Journal of Advertising, 30(4), 641-663. (SSCI 2011 Impact Factor: 1.903, ‘Business’: 31/113, Q2; ‘Communication’: 8/72, Q1)
  49. Geuens, M., De Pelsmacker, P. & Faseur, T., 2011. Emotional advertising: revisiting the role of product category, Journal of Business Research, 64(4), 418-426. (SSCI 2011 Impact Factor: 1.872, ‘Business: 33/113, Q2).
  50. De Cannière, M.H., De Pelsmacker, P. & Geuens, M., 2010. Relationship quality and purchase intention and behavior: the moderating impact of relationship strength, Journal of Business and Psychology, 25(1), 87-98. (SSCI 2010 Impact Factor: .954, ‘Business’ 63/103, Q3)
  51. Weijters, B., Geuens, M. & Schillewaert, N., 2010. The stability of individual response styles, Psychological Methods, 15(1), 96-110. (SSCI 2010 Impact Factor: 3.186, ‘Psychology, Multidisciplinary’ 12/120, Q1).
  52. Weijters, B., Geuens, M. & Schillewaert, N., 2010. The individual consistency of acquiescence and extreme response style in self-report questionnaires, Applied Psychological Measurement, 34(2), 105-121. (SSCI 2010 Impact Factor: 1.137, ‘Psychology, Mathematical’ 7/11, Q3).
  53. Vandecasteele, B., Geuens, M., 2010. Motivated consumer innovativeness: concept and measurement, International Journal of Research in Marketing, 27(4), 308-318. (SSCI 2010 Impact Factor: 1.365, ‘Business’: 52/103, Q3)
  54. Faseur, T. & Geuens, M., 2010. Communicating the right emotion to generate help for connected versus unconnected others, Communication Research, 37(4), 498-521. (SSCI 2010 Impact Factor: 1.819, ‘Communication’ 6/64, Q1)
  55. De Cannière, M.H., De Pelsmacker, P. & Geuens, M., 2009. Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior, Journal of Business Research, 62(1), 82-92. (SSCI 2009 Impact Factor: 1.293, ‘Business’: 45/87, Q3)
  56. Geuens, M., Weijters, B. & De Wulf, K., 2009. A new measure of brand personality, International Journal of Research in Marketing, 26(2), 97-107. (SSCI 2009 Impact Factor: 1.873, ‘Business’ 27/87, Q2)
  57. Weijters, B., Geuens, M. & Schillewaert, N., 2009. The proximity effect: the role of inter-item distance on reverse-item bias, International Journal of Research in Marketing, 26(1), 2-12. (SSCI 2009 Impact Factor: 1.873, ‘Business’ 27/87, Q2)
  58. Vandecasteele, B., & Geuens, M., 2009. Revising the myth of gay consumer innovativeness, Journal of Business Research, 62, 134-144. (SSCI 2009 Impact Factor: 1.293, ‘Business’ 45/87, Q3)
  59. Weijters Bert, Niels Schillewaert, Maggie Geuens, 2008. Assessing response styles across modes of data collection, Journal of the Academy of Marketing Science, 36 (3), 409-422. (SSCI: Impact 2008: 1.289)
  60. Adams Leen, Maggie Geuens, 2007. Healthy or unhealthy slogans: that’s the question, Journal of Health Communication, 12(2), 173-185. (SSCI: Impact 2007: 1.836)
  61. Faseur Tine, Maggie Geuens, 2006. Different positive feelings leading to different ad evaluations: The case of coziness, excitement and romance, Journal of Advertising, 35(4), 129-139 (SSCI: Impact 2006: .667)
  62. Weijters Bert, Maggie Geuens, 2006. Evaluation of age-related labels by senior citizens, Psychology & Marketing, 23(9), 783-798. (SSCI: Impact 2006: .948)
  63. Vermeir Iris, Maggie Geuens, 2006. Need for closure and leisure for youngsters, Psychological Reports, 98, 463-476. (SSCI: Impact 2006: .364)
  64. Vantomme Delphine, Maggie Geuens, Jan De Houwer, Patrick De Pelsmacker, 2005. Implicit Attitudes Towards Green Consumer Behavior, Psychologica Belgica, 45(4), 217-239 (SSCI: Impact 2005: .360)
  65. Brengman Malaika, Maggie Geuens, Bert Weijters, Scott M. Smith, William R. Swinyard, 2005. Segmenting Internet users based on their web-usage-related lifestyle: a cross-cultural validation, Journal of Business Research, 58 (1), 79-88. (SSCI: Impact 2005: .694)
  66. De Pelsmacker Patrick, Maggie Geuens, Iris Vermeir, 2005. The Importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots, International Journal of Market Research, 46(4), 465-478. (SSCI: Impact 2005: .269)
  67. Geuens Maggie, Delphine Vantomme, Malaika Brengman, 2004. Developing a typology of airport shoppers, Tourism Management, 25 (5), 615-622. (SSCI: Impact 2004: .509)
  68. Brengman Malaika, Maggie Geuens, 2004. The Four Dimensional Impact of Color on Shoppers’ Emotions, Advances in Consumer Research, 31, 122-128. (SSCI: Impact 2004: .066)
  69. Geuens Maggie, Patrick De Pelsmacker, 2002. Developing a short affect intensity scale, Psychological Reports, 91, 657-670.
  70. Geuens Maggie, Patrick De Pelsmacker, 2002. The role of humor in the persuasion of individuals varying in need for cognition, Advances in Consumer Research, 29, 50-56.
  71. De Pelsmacker Patrick, Maggie Geuens, P. Anckaert, 2002. Media context and advertising effectiveness: the role of context style, context quality and context-ad similarity, Journal of Advertising, 31(2), 49-61.(SSCI Impact 2002: 0.353, Ranking Communication: 28/42 Q3)
  72. Geuens Maggie, Patrick De Pelsmacker, 2002. Validity and reliability of scores on the reduced Emotional Intensity Scale, Educational and Psychological Measurement, 62, 2, 299-315.
  73. Geuens Maggie, Patrick De Pelsmacker 1999. Individual Differences and the Communication Effects of Different Types of Emotional Stimuli: “Affect Intensity” Revisited, Psychology & Marketing, 16, 3, 195-209.
  74. De Pelsmacker Patrick, Maggie Geuens, 1998. Different Markets, Different Communication Strategies? A Comparison of the Communication Effects of Alcohol Advertisements in Belgium and Poland, International Marketing Review, 15, 4, 277-290.

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